Business & Marketing Strategies for Massage Therapists
This course is worth 4 CEU.
Course Objectives:
-Students will learn the components of the "marketing mix" and how it applies to the practice of massage therapy.
-Students will explore promotional and advertising strategies for attracting new clients and client retention.
-Students will learn about branding and participate in a branding exercise.
-Students will become familiar with the implementation of social media marketing strategies.
Simple Bookkeeping for Self-Employed Massage Therapists
This course is worth 2 CEU.
Course Objectives:
-Students will learn modified cash-basis bookkeeping and how to keep financial records of assets, liabilities, revenues, expenses, and balances of accounts for their massage businesses.
-Students will learn how to determine the profitability of their business practice.
(This course will not cover accrual-basis bookkeeping, owners capital & withdrawals, accrued liability, notes payable, or receivables.)